Recently dealing with a company that is low on trust and high on promise prompted me to write a post on trust in business. I wrote the post and left it, did not publish it. I was upset at how personal it was, and how it really made me feel betrayed just reading it. I needed time to get past the emotional side of dealing with un-trusting and un-trustful people. Low and behold, I was looking at LinkedIn, and here it was, exactly what I was looking to say, said better, with less emotion. Please take a look at Joel Peterson”s (Chairman of Jetblue Airlines) post on trust here. It rings very true to me, how about you ? If you want to attract, and retain the best talent, and maintain a quality business, make sure Trust is foremost in your character and that of your staff.